Newly-widowed Marilou inherits from her husband the town's only barbershop--a business that has been passed down by generations of men in his family. With no other means of support, she musters the courage to run the barbershop. But--as to be expected--she fails to attract any customers. But a touching act of kindness she extended to Rosa, a prostitute who works in the town brothel, leads to an unexpected opportunity. Rosa, who now considers Marilou a friend, urges her prostitute friends to pressure their male clientele into patronizing Marilou's barbershop. The men have no choice but to grudgingly oblige out of fear that Rosa will expose their infidelity to their wives.